billion dollar orange?

Facing stiff competition from countries with cheap labor and few regulations, Florida citrus growers are battling for market share.
They may soon have a new weapon: satellite and computer technology being adapted for citrus groves by University of Florida engineers.

http://tinyurl.com/66z8g
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Can someone explain to me how billions of dollars of satellite technology are required to "compete" with people willing to work for pennies an hour? Yes, it's the Republican employment program.