Thursday, November 06, 2008

Burt's Bees eviscerated

Burt's Bees was bought by a giant consumer products corporation, and the soul has now officially been eviscerated and turned into a marketing facade:

PRODUCT COMMENTS:

I am very annoyed by the course you have taken regarding Burt's Bees Herbal Deodorant, now "Deodorant??!!"

First you bought the company -- then you cut the size of the container in half. Now, I see that the word "herbal" has been dropped from the label. Whoa -- smells completely different, and burns the skin a little more. WTF???!!!!

I am sensitive to various products, and it has taken me a long time to settle on a product I like. That's why I stuck with your herbal deodorant when you doubled the price. Now, you've completely changed the ingredients?! ...and you've done so in an extremely deceptive way -- by making the label very similar, so I thought I was buying the same product, not getting screwed by your crew of ruthless profiteers.

I am going to return this container to the store and demand a refund. Do you still make the same product as before, or have you discontinued it ? I am willing to forgive if you can give me the old product back, otherwise, you are scum in my book.

2 Comments:

At 2:05 PM, Blogger James Lamb said...

From: "information" information@burtsbees.com

Dear James:

Thank you for your inquiry! Due to rising packaging and ingredient costs on our Herbal Deodorant, we decided that we needed to increase the price of this product. We have also received a lot of consumer feed back requesting this product be available in a smaller size. For this reason we reduced the size of the bottle rather than increasing the price of the larger size. While making this change was a really difficult decision for us, it was necessary so that we can keep maintaining the highest standards for natural ingredients and sustainable packaging.

The herbal deodorant fragrance is a natural blend of herbs made for BBI by a fragrance house. The climate and environment where the herbs are grown and harvested are critical factors which can contribute to variances in the odors of the herbs, thus the herb blend may vary, leading to a variance in the product odor. The labeling of the product has recently change and not the ingredients. The old packaging was identical to our Herbal Insect Repellent, we wanted to each product to be more identifiable on the selves. I will make sure to record your feedback for our Quality and Product Development teams.

To thank you for your understanding, we'd like to send you a complimentary deodorant, please send us you address by reply email.

Burt’s Bees remains committed to being ‘seriously natural’ and to you, our consumer. We will continue to provide you with safe and effective earth-friendly natural personal care products. Thank you for your continued loyalty to our products and for your understanding in this matter.

Best regards,

Andrea




Consumer Care
Burt's Bees Inc.
1-800-849-7112 option 4
Mon-Fri 10AM-4:30PM EST
Please consider the enviorment before printng this email
www.burtsbees.com

 
At 2:05 PM, Blogger James Lamb said...

re: response

You say the ingredients weren't changed, but I compared the ingredient list on the old and new bottle, and they were different ?! ...and the smell of the product seemed vastly different.

James Lamb

 

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