RVCA

Passed by this store on Haight several times on the bus, wondering what the heck it is... They've cut the corner off a building and made this huge display window (in relative terms) that has nothing in it (that I could see from the bus) except a forest-like setting?

So I was curious what the store was... apparently, boys clothing ??

...but they're carefully targeting their market (this is their flagship store), with an art gallery in the back and kicking off with free art lessons? (this through a yelp post, apparently the art lessons have ended)

So, maybe someone else has realized (a la Academy of Art University) that there's a ton of money to be made from relatively wealthy kids who want to be "artists" and whose parents can afford to send them to SF for that dream.

Makes me want to visit the store just out of curiosity -- hey FREE ART MAGAZINES upfront... RVCA website